This article surveys the theoretical and empirical literature on the economics of advertising during the last decade … The survey notes several promising advances in theoretical modeling of the role of advertising in consumer choice and … advertising and market structure or performance indictors Less progress was found on selected socioeconomic advertising issues …

levy income), and uses these funds to invest in R&D, domestic and export marketing campaigns and strategic policy … the potential annual returns to producers and other industry sectors from different hypothetical R&D and advertising … scenarios. The results indicated that pig producers receive the largest potential returns from effective bacon/ham advertising …

-the-counter animal health products (AHP). It provides practical information on AHP marketing strategies and methods for cooperative … during calendar year 1986. The exception was for 1987. Information. about five AHP suppliers and their marketing programs is …

New food product introductions fell sharply in 1996. The number of new plants, consumer advertising expenditures, and …

This paper analyzes the optimal advertising and price policies of a monopolist who sells a new experience good over … time to a population of heterogeneous forward-looking buyers. We consider informative advertising that can complement or … substitute for learning-by-purchasing, and show that the advertising intensity always peaks during the early stages when the …

Promotion programs that subsidize advertising for exported agricultural products continue to be used despite much … to support domestic advertising for fruits and vegetables. We investigate the economic and nutritional effects from …

primarily this is due to inefficient structures in processing and marketing. Furthermore, the pressures of competition in the …

establish economically sustainable collaborative marketing groups. We propose a new way to fund the establishment of these … additional support. Furthermore, we propose that the more successful farmers levy themselves to establish and maintain marketing … marketing groups by providing long-term technical assistance as well as social facilitators to develop trust and maintain unity …

This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using … data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the … relationships between consumption and perceived value and between generic advertising and perceived value and identify features of …