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Small smoked and processed meat manufacturers constitute a unique cottage industry in Texas. This paper assesses ways for such firms to improve their financial performance through better marketing strategies. The results indicate that, on average, small firms tend to be the most profitable. This...

Membrane filtration technologies are capable of creating entirely new, more functional food products. In this regard, potential new dairy products include high-protein, low-lactose fluid milk, high-protein, low-lactose ice cream, and non-far yogurt made with fewer stabilizers. An initial survey...

The small firms examined produce meats in the State of Texas and emphasize such products as sausage, jerky, brisket, and fresh meats. The authors test hypotheses with the intent to identify operational factors associated with firm financial success. A quartile model and an econometric model are...

Suiza Foods has rapidly grown to become the largest company in the U.S. fluid milk industry. This teaching case is designed to familiarize students with the challenges which confront Suiza in its quest for further growth and, in turn, high profitability. Interviews with top executives describe...