Showing 1 - 10 of 1,107
through effective innovation and focused marketing of the product's health and convenience benefits. …
Persistent link: https://www.econbiz.de/10009464019
certifications and quality ratings made by expert tasters. In order to value the latter, a hedonic price estimation was performed on …
Persistent link: https://www.econbiz.de/10010880537
Persistent link: https://www.econbiz.de/10008802850
Geographical Indications (GIs) have increasingly been used as a marketing tool to create an image of quality and … uniqueness, and so capture premium prices. Hedonic pricing studies have shown that indication of geographical origin of … production (e.g. country, region, wineries, and location), can affect prices. However, Geographical Indications only work when …
Persistent link: https://www.econbiz.de/10004989473
models have been developed. Even Co-operatives like Gujarat Co-operative Milk Marketing Federation has developed a model that … has become a successful case study (Amul). Many agribusiness projects are being undertaken by both public and private … activities on commercial lines. The case study aimed at evaluating this agribusiness model. The model is found working very well …
Persistent link: https://www.econbiz.de/10009004198
primarily this is due to inefficient structures in processing and marketing. Furthermore, the pressures of competition in the …
Persistent link: https://www.econbiz.de/10009443733
and vegetables. It is not enough to be aware of the relative benefits we have in this field (as well). It is not enough to …
Persistent link: https://www.econbiz.de/10009446964
marketing groups by providing long-term technical assistance as well as social facilitators to develop trust and maintain unity … establish economically sustainable collaborative marketing groups. We propose a new way to fund the establishment of these … additional support. Furthermore, we propose that the more successful farmers levy themselves to establish and maintain marketing …
Persistent link: https://www.econbiz.de/10010909571
This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...
Persistent link: https://www.econbiz.de/10010911102
the following four different dimensions: (1) general features of a website; (2) wine tourism; (3) marketing; and (4 …
Persistent link: https://www.econbiz.de/10010915023