The objectives of this article were to determine: 1) students’ preferences for college course attributes; and 2) how the amount of course attribute information impacts enrollment. Results indicate students had the highest preferences for face-to-face (F2F) courses offered late morning and...

Every day, food producers and processors provide products consumed by 250 million people in this country. Each of those consumers is affected by the content of their foods. With advances in food production, processing, and distribution technology, the role of food labels has become increasingly...

The impacts of economic and demographic variables on the demand for food grain commodities in urban Jiangsu province of China are estimated, using both the QUAIDS and the AIDS models. Results show that the demands for wheat flour and coarse grains are price-elastic while the demands for rice and...

Labels have been used to make food attributes transparent and to satisfy the increasing consumer demand for information about food credence values. Several types of prevalent U.S. food labels, their contributions, and the regulatory agencies behind them are examined in this paper. Additionally,...

Using the choice-based conjoint analysis and self explicated approach, I elicited South Korean millers’ preference and willingness to pay for the quality characteristics of hard white wheat that is used in producing all-purpose flour. In specified seven attributes, test weight, moisture, and...

The U.S. government’s export promotion programs for red meats and the U.S. trading situation for red meats are reviewed. The Cooperator Market Development Program (CMDP), Target Export Assistance (TEA), and Market Promotion Programs (MPP) are examined with respect to expenditures for...

Research has highlighted a growing gap between public perceptions of farming and the realities of modern agriculture and the food industry. A number of food scandals have exacerbated consumers’ critical perceptions of the agribusiness sector. This can threaten the reputation and legitimacy of...

We conduct models and tests to ascertain whether there are speculative bubbles and which factors contribute to the bubbles if there exits one. In the model, we use the option value to represent the investment value of farm real estate and compare the option value, calculated from dynamic...