The relationship between U.S. nursery industry sales and seven major Integrated Pest Management (IPM) practices was investigated using smooth transition spatial autoregressive models. Controlling for selected production, management, and marketing practices, the results showed that the...

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Common marketing strategies include emphasizing products’ “green†or environmentally friendly at-tributes and characteristics to appeal to a growing market of environmentally conscious consumers. While previous studies have used product labels such as “eco-friendly,â€...

This study used and compared hypothetical conjoint analysis and nonhypothetical experimental auctions to elicit floral customers’ willingness to pay for biodegradable plant containers. The results of the study show that participants were willing to pay a price premium for biodegradable...

The appearance of organic produce is often less than perfect because of limited methods of avoiding plant diseases. We combine hypothetical and real auction mechanisms to investigate how cosmetic damage affects consumers’ willingness to pay for apples. We find that 75% of the participants...