New Jersey agricultural growers were surveyed to understand their willingness to patronize the Jersey Fresh promotional and quality grading program. Growers’ perceptions of the premium logo and their opinions of the quality grading aspect of the Jersey Fresh Program were collected. Possible...

The resurgence of farmers’ markets in New Jersey has been welcomed by farmers, consumers and municipalities alike. This form of direct marketing has the potential to benefit all three sectors simultaneously. Farmers’ markets allow growers to capture a greater share of the consumer’s food...

This study provides an overview of attitudes, preferences and characteristics of consumers who shop at farmers’ markets. Besides demographics, the characteristics examined in this report include consumption trends of fresh fruits and vegetables in terms of quantity and variety, preferences for...

The purpose of this study was to provide an overview of the attributes of producers who participate in farmers’ markets and to examine different aspects of their operations. In addition to demographics, the characteristics explored in this report include farm size, acreage grown, wholesale and...

Jersey Fresh retailers and wholesalers feel that the logos are effective in increasing sales. Most feel that the popularity of the logo among the consumers is moderate. The results of this study indicate that the promotional aspect of the program was more popular among all the participant groups...