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When a firm decides which products to offer or put on display, it takes into account the products' ability to attract attention to the brand name as a whole. Thus, the value of a product to the firm emanates from the consumer demand it directly meets, as well as the indirect demand it generates...
Persistent link: https://www.econbiz.de/10011695060
establish economically sustainable collaborative marketing groups. We propose a new way to fund the establishment of these … additional support. Furthermore, we propose that the more successful farmers levy themselves to establish and maintain marketing … marketing groups by providing long-term technical assistance as well as social facilitators to develop trust and maintain unity …
Persistent link: https://www.econbiz.de/10010909571
Generic advertising has been a widely-used marketing tool of many agricultural industries. The strategy has come under …
Persistent link: https://www.econbiz.de/10010923363
marketing activities. However, publications by China's State Statistical Bureau underestimate animal product consumption. Such … underestimated statistics affect policy making and marketing initiatives and also lead to the estimation of distorted parameters that …
Persistent link: https://www.econbiz.de/10010923382
reasons, one of the important reason lies in the problems associated with domestic and international marketing of livestock … institutions to overcome perceived problems in the marketing system to address its links with food security. Knowledge on how … marketing routes and systems contribute to spread of diseases and the implications of these for national and international trade …
Persistent link: https://www.econbiz.de/10011246196
making processes towards improving livestock trade and marketing in Somalia by enabling the development of effective and … efficient marketing support services and accountable and competent rural institutions. The data were collected first through …
Persistent link: https://www.econbiz.de/10011246212
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perceived by traders as major problems of marketing. All the problems were amenable to public policy to improve the market … environment and marketing efficiency. …
Persistent link: https://www.econbiz.de/10011246256
Published jointly by IFPRI, ILRI and Wageningen University
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