“Buying local†has become one of the most important trends in food marketing. Despite widespread public attention, the influence of the “local†attribute on food prices is not well understood. We aim to begin to fill this gap in research by exploring the presence of a price...

The IFAMR is the flagship journal in Agribusiness published quarterly by IFAMA. More information can be found at: www.ifama.org

Recent research shows that disparities between willingness to pay (WTP) and willingness to accept (WTA) disappear with market experience and training. In effect, preferences can be refined by eliminating subjects’ misconceptions regarding elicitation procedures. We use a stated measure of...

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The IFAMR is published quarterly by the International Food and Agribusiness Management Association. For complete library visit: www.ifama.org

The study investigates separately demand characteristics of consuming healthy food such as fresh fruit and vegetable (FV) based on the 2003/2004 Nigeria Living Standard Survey (NLSS) data. It uses the double-hurdle model that allows the analysis of both the decisions to consume and the demand...

The IFAMR is published quarterly by the International Food and Agribusiness Management Association. For complete library visit: www.ifama.org