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trust elements in interviews conducted with US exporters and EU importers of fruits and vegetables. Results are compared …Research on organizational and inter‐organizational trust has become an important field in management and marketing … objective of this research study therefore is to identify how well US exporters understand the elements of trust that establish …
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marketing actions. It is very important to understand whyconsumers make elections of fresh fruits in order to increase their …
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Rice sector contributes significantly to secure households with regard to their food needs but also to the creation of employments and income generation. The sector development and its evolution over the years have been marked by various policies and approaches. These development stages of the...
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Includes cover page, journal info, contents page, and editorial information
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Most fresh fruits and vegetables are unbranded. However, buyers are assisted with brands when purchasing most other grocery products. Brands have the potential to be of value to buyers and to the organisations that own them. However, research has shown that brands are only valuable to buyers...
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NAREA Outstanding Master's Thesis Award, NAREA Master's Thesis Award of Merit, NAREA Distinguished Member Awards, NAREA Award for Outstanding Public Service Through Economics, and NAREA's Journal Article of the Year for 2008
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