This paper reports on the findings of a study to investigate market outlet choice decision-making of urban consumers in Vietnam with regards to fresh pork purchases and generate empirical evidence on factors that influence these choices. Data from a survey of 600 consumers in Hanoi and Ho Chi...

In some countries, local agricultural products (particularly livestock products) are shielded from international competition by ‘natural’ factors influencing the purchase of products. These factors include strong local tastes (or preferences) that favour the local product and the absence (or...