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Nitrogen is a crucial input for the efficient production of rice and is generally applied in two split treatments, before flooding the rice paddocks at sowing time and within a week after the beginning of the panicle initiation stage. There is no pre-sowing test to estimate nitrogen requirements...
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Generic advertising has been a widely-used marketing tool of many agricultural industries. The strategy has come under increasing scrutiny lately, especially by levy-paying producers who fund the advertising. Also, for many food products, supermarket chains have developed and advertised their...
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Most fresh fruits and vegetables are unbranded. However, buyers are assisted with brands when purchasing most other grocery products. Brands have the potential to be of value to buyers and to the organisations that own them. However, research has shown that brands are only valuable to buyers...
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The Multi-purpose Tree (MPT) species have the ability to fit into the farming systems of the East African region where low agricultural productivity, widespread land degradation and hence a diminishing capacity to support the growing human and livestock population are major problems. GIS has...
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The paper presents results from a survey of 133 dairy producers in Malaysia, and identifies how Malaysian milk buyers can build a loyal customer base with their suppliers as a means to secure uninterrupted milk supplies. A structural equation model was conducted to test the conceptual model...
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