China has experienced frequently food safety scares due to pesticide residue issues in recent years. This excessive of illegal use is often tied to numerous small-scale farmers. As it is a great challenge for Chinese government to monitor production practices of small-scale farmers directly,...

Using eye-tracking technology and experimental auctions, this paper evaluates the impact of information from various sources on consumers’ real willingness to pay (WTP) for nano-packaged food products with varying shelf-lives. Information about the risks and benefits of nanotechnology in food...

This study used and compared hypothetical conjoint analysis and nonhypothetical experimental auctions to elicit floral customers’ willingness to pay for biodegradable plant containers. The results of the study show that participants were willing to pay a price premium for biodegradable...