Internationalization is one of the most important trends in retailing today. This process is not new, however hasaccelerated in the last two decades. It was less than 30 years ago that almost all of the world’s retail firms were purenational firms with a negligible share in foreign markets....

Because loyal consumers are less likely to switch to competitors and because they are more tolerant toincreases in price than non-loyal consumers, one of the main aims of firms is the “generation” of loyal consumers.But what is consumer loyalty? The marketing literature emphasises that for...

Nowadays food products are produced in vertically collaborating networks. The questions of how such chain networks have to be designed and which governance structure fits best have been addressed in several well known articles. However, questions dealing with chain strategy and management are...

The research topic of power relationships has been receiving increasingly more attention lately. However, only a few scientific works have studied power in the context of supply chain management. In this regard, intriguing research questions arise of how to distinguish among and deal with...

Current interorganizational literature almost exclusively analyzes the network effects on single firms participating in networks. This study expands this view theoretically by focusing on food supply chain networks. Specifically, we argue that both, network-level and firm-level goals have to be...

This paper addresses the various modes of access to production factors, such as capital, specific inputs and know-how, as reasons for the varied development of Romanian dairy supply chains and their respective actors (farmers, processors). The paper draws on results from an ongoing World Bank...

By referring to Means-End-Chain-Theory, we identified personal values as the actual buying motive. Since these values vary according to the consumer’s cultural background, it is expected that culture-specific values lead to culture-specific consumption patterns. To verify this proposition, we...

This paper investigates the different types of vertical coordination mechanism and the spread institutional arrangements (i.e. contracting) as well as identifies opportunities to expand innovative solutions that help to create and maintain the linkages among the famers and downstream businesses...

Abstract: The means by which fruit and vegetables growers are linked with the upstream partners in the supermarket supply chain are investigated in 15 semi-structured interviews with inter alia the managers of Croatia’s five major supermarket chains. Contrasting to existing literature we find...