On March 20, 1996, a day known as Black Wednesday to the British beef industry, the British Secretary of State of Health announced that a possible link existed between BSE and the Creutzfeldt-Jakob disease (vCJD), the human variant of mad cow. Seven years later, a somewhat comparable fate struck...

Current dairy regulations in the U.S. are the result of over 80 years of regulatory activities. Through the 1920s and 1930s the U.S. government passed various acts designed to increase the share of market surplus captured by sellers, which at the time was judged insufficient. Lately, budget...

Spending on political advertising increases with every election cycle, not only for congressional or presidential candidates, but also for state-level ballot initiatives. There is little research in marketing, however, on the effectiveness of political advertising at this level. In this study,...