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. A marketing experiment/trial to test these ideas is evaluated. Design/methodology/approach – The case of fine-wool … (operational efficiency). The marketing experiment/trial was conducted in three fine-wool-growing counties in Western China in 2008 …. Findings – The fine-wool case study highlights that modernization of the marketing system is required not only so that …
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. A marketing experiment/trial to test these ideas is evaluated. Design/methodology/approach – The case of fine‐wool … (operational efficiency). The marketing experiment/trial was conducted in three fine‐wool‐growing counties in Western China in 2008 …. Findings – The fine‐wool case study highlights that modernization of the marketing system is required not only so that …
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