Brown, Colin; Waldron, Scott; Longworth, John - In: China Agricultural Economic Review 3 (2011) 2, pp. 224-244
. A marketing experiment/trial to test these ideas is evaluated. Design/methodology/approach – The case of fine-wool … (operational efficiency). The marketing experiment/trial was conducted in three fine-wool-growing counties in Western China in 2008 …. Findings – The fine-wool case study highlights that modernization of the marketing system is required not only so that …