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Agricultural financial market segments

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Agricultural financial market segments

Roucan-Kane, Maud; Alexander, Corinne; Boehlje, Michael D. - In: Agricultural Finance Review 70 (2010) August, pp. 231-244

Purpose – For agricultural bankers, agribusiness managers, and salespeople, understanding customers and their preferences and behaviors is crucial to success. The two goals of this paper are first to identify today's distinct market segments for financial products for US crop and livestock...

Persistent link: https://www.econbiz.de/10008642031