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Paper prepared for presentation at the Third International Conference onCoexistence between Genetically Modified (GM) and non-GM basedAgricultural Supply Chains (GMCC)Seville (Spain), 20th and 21st November 2007
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As the economic viability of small farms continues to be an issue facing policy makers and economists alike, a market orientation may be a valuable resource producers can develop as they compete in a marketplace dominated by larger firms. Marketing and strategy scholars have long established the...
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Results from a pilot application of Defra’s segmentation model applied to the Farm Business Survey for England are presented. Interviews with 750 FBS co-operators during 2010, using a discursive approach, classified co-operators into one of five segmentation groups: Custodians (14.0%);...
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