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In some cases spot markets failure to govern to whole or a part of the marketing channel effectively and contractual relations are gaining more importance. It is especially true in case of agricultural markets, since these markets became more differentiated and market players are vulnerable in...
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Agribusiness is the buzzword these days and is the main force behind the commercialization of the agriculture. Contract …. has proved that agribusiness is very much happening in India. It has not only helped strengthen the forward and backward … linkages but has also created opportunities for employment. With the advent of corporate players, many successful agribusiness …
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