Purpose – The purpose of this paper is to apply a market efficiency theoretical framework to analyse and postulate solutions to the challenges confronting China in engaging smallholders in higher value, specialty, agricultural product markets. A marketing experiment/trial to test these ideas...

Purpose – The purpose of this paper is to show how the promotion of integrated forage/ruminant‐livestock industries forms a key plank in efforts to improve rural household livelihoods in Western China. Design/methodology/approach – The paper critiques how this industry development has...

Purpose – The purpose of this paper is to show how the promotion of integrated forage/ruminant-livestock industries forms a key plank in efforts to improve rural household livelihoods in Western China. Design/methodology/approach – The paper critiques how this industry development has...