Brown, Colin; Waldron, Scott; Longworth, John - In: China Agricultural Economic Review 3 (2011) 2, pp. 224-244
(operational efficiency). The marketing experiment/trial was conducted in three fine-wool-growing counties in Western China in 2008 … solutions to the challenges confronting China in engaging smallholders in higher value, specialty, agricultural product markets …. A marketing experiment/trial to test these ideas is evaluated. Design/methodology/approach – The case of fine-wool …