Brorsen, B. Wade; Anderson, Kim B. - In: Journal of Agribusiness 12 (1994) 2
A new paradigm is needed in extension marketing programs. Attempts to help producers time the market, either through … cask sales or futures trading, appear to be of little benefit. Marketing extension programs need to place less emphasis on … outlook and futures trading and more emphasis on simple marketing strategies that people really use. An empirical example of …
