The airline market is constantly evolving and requires managers to adopt strategies to meet the changing demands and organizational requirements of the sector. As a result of its liberalization, the European market has transformed from a set of national protected sectors to a single sector....

Few industries can match aircraft manufacture and carriers for their volatility – there are so many external factors that can affect the bottom line. The last two years have seen a global economic downturn, the war in Iraq and threats of terrorism taking their toll. The SARS virus was another...

The success of the low‐cost airlines is for many a real surprise. Regarding two previous models developed by Michael Porter (3 basics strategies and value chain), we will attempt to show that the success of these different companies is a faithful reflection of strategic models set out and...