Acknowledgements -- Forewords -- Preface -- Introduction -- Responding to changing customer expectations -- Platform-based and networked businesses : new forms of collaboration -- Innovating and evolving airline network planning -- Re-thinking revenue management -- Re-designing services for...

Foreword / Fariba E. Alamdari -- Foreword / Kimberly J. Becker -- Foreword / Sir Tim Clark -- Foreword / Michael Frankenberg -- Foreword / Bob Lange -- Foreword / Joe Leader -- Foreword / Andres de Leon -- Foreword / Andrew Lobbenberg -- Foreword / Nicolas Petrovic -- Foreword / Sheila Remes --...

1. Rethinking the airline business : where do we stand? -- 2. Recalibrating passenger value requirements -- 3. Positioning on the customization spectrum -- 4. Progressing to become genuine retailers -- 5. Building stronger brands -- 6. Addressing the role of loyalty -- 7. Driving the business...