This paper conducts a retrospective analysis of a unique merger between two low cost carriers: Southwest Airlines and AirTran Airways. The paper begins with a detailed study of price effects for a variety of routes affected by the merger such as overlapping markets, markets where either carrier...

A close look at many airlines show that although they have created huge amounts of customer data extracted from their interactions with their customers, they are far behind applying it in designing comprehensive CRM programs and strategies Fickel (as cited in Tefera, 2002).Similarly, the FFP of...