Maps the strategic 50‐year journey of Singapore Airlines (SIA) to identify the underlying factors that account for its extraordinary success and world‐class stature. Both longitudinal and comparative research methodologies were employed. For the former, the approach taken was to...

It has been forecast that before the turn of the millennium air travel in Asia will account for 40 percent of global travel rising to 50 percent by 2010. The International Air Transport Association also forecast world international scheduled passenger numbers to grow by an average of 7.1 percent...

Looks at the world airline industry, from 1978 to 1998, from a strategy perspective. Traces the strategic developments and the strategy responses of the key airline players that have had a profound impact on the shape and direction of the industry. These include the deregulation of the industry,...

Takes a strategic journey into the future of the airline industry and air travel. The strategic trends and profound changes that are sweeping through the world airline industry and air travel currently, as well as into the next millennium, are analysed. So too are the responses of the lead...

Distils the key insights for management development from the four research papers, in this special issue taken individually as well as collectively. The perspective taken is one of strategy – for the industry practitioner or strategy/management consultant. The key insights that extend beyond...