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Airport retailing is an under‐researched area of study. It is also a sector displaying significant year‐on‐year growth. This paper examines the structure of the supply chain within airport retailing and the main factors that differentiate it from its downtown counterpart. It describes the...
Persistent link: https://www.econbiz.de/10014794178
Airport retailing has undergone a series of significant developments over the last two decades and now occupies a central position in the revenue generating strategies of many airport authorities. This paper identifies briefly the factors that have prompted these developments before examining in...
Persistent link: https://www.econbiz.de/10014803894
Details the methods used by European airport authorities to segment their consumer base. It will be argued that macro‐level factors, over which the industry has no control, have compelled airports to expand their commercial activities. As a consequence, airport authorities have been forced to...
Persistent link: https://www.econbiz.de/10014945748