Although there has been an increasing interest in the links between aesthetics and the market economy, researchers have largely ignored the aesthetics related one class of economic behavior, i.e., individuals' investments. The purpose of this article is to explicate certain roles that aesthetics...

Purpose – The purpose of this article is to contribute to corporate marketing literature by examining how an individual's identification with a company influences their willingness to invest in the company's shares.Methodology/Approach – A set of hypotheses were developed based on theory,...

Firms are increasingly collaborating with their competitors for new product development (NPD), yet the literature is almost silent on stock market reactions to these horizontal collaborations. Given the different skills and activities needed in each NPD phase, we analyze the differential stock...