While investors in financial markets have access to information from both mass media and social media, trading platforms that curate and provide this information have little to go by in terms of understanding their relative value. This research note compares social media with mass media in the...

We explored in this study the impact of social media on the viewership of mass media news in the stock market. We argue that the popularity of a topic on social media can affect the viewership of news articles the next day on this same topic. Moreover, the detailed characteristics of how social...