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Alkoholkonsum
Social marketing
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Lavack, Anne M.
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Cismaru, Magdalena
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Health marketing quarterly
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Alcohol consumption among young consumers : a review and recommendations
Cismaru, Magdalena
;
Lavack, Anne M.
;
Markewich, Evan
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
4
,
pp. 282-296
Persistent link: https://www.econbiz.de/10003790603
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2
Product innovation and teenage alcohol consumption : the case of wine coolers
Goldberg, Marvin E.
- In:
Journal of public policy & marketing : JPP & M ; an …
13
(
1994
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10001172984
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Segmenting and targeting American University students to promote responsible alcohol use : a case for applying social marketing principles
Deshpande, Sameer
;
Rundle-Thiele, Sharyn
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10009410503
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