The world is aging, and the percentages of older people are on a dramatic ascent. This dramatic demographic aging of human society is not gender neutral; it is mostly about older women. One of the key policy approaches to address the aging revolution is known as “active aging,” crystalized...

This article argues that time has come to move forward from the study of ageism, and the promotion of "active aging" policies, into the development of new ideology of age and aging: AGEIVISM. The article tries to define "ageivism" and to provide foundations for the argument