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International journal of advertising : the quarterly review of marketing communications
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Investigating generational differences in e-WOM behaviours : for advertising purposes. dpes X
Strutton, David
;
Taylor, David G.
;
Thompson, Kenneth N.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 559-586
Persistent link: https://www.econbiz.de/10009349603
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2
Friends, fans, and followers : do ads work on social networks? ; how gender and age shape receptivity
Taylor, David G.
;
Lewin, Jeffrey E.
;
Strutton, David
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 258-275
Persistent link: https://www.econbiz.de/10009127053
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3
Examining the effectiveness of WOM/eWOM communications across age-based cohorts : implications for political marketers
Iyer, Pramod
;
Yazdanparast, Atefeh
;
Strutton, David
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 646-663
Persistent link: https://www.econbiz.de/10011808334
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