Chuan, Amanda; Samek, Anya Savikhin - In: Journal of Economic Behavior & Organization 108 (2014) C, pp. 198-211
We conducted a field experiment with a charitable group to investigate whether giving the donor an option to write a personalized holiday card to the recipient influences giving behavior. Over 1500 households were approached in a door-to-door campaign and randomized to either a treatment group,...