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Self-benefit versus other-benefit marketing appeals : their effectiveness in generating charitable support
White, Katherine; Peloza, John - In: Journal of marketing 73 (2009) 4, pp. 109-124
Persistent link: https://www.econbiz.de/10003860870
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The nature of slacktivism : how the social observability of an initial act of token support affects subsequent prosocial action
Kristofferson, Kirk; White, Katherine; Peloza, John - In: Journal of consumer research : JCR ; an … 40 (2013/14) 6, pp. 1149-1166
Persistent link: https://www.econbiz.de/10010353441
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How affective displays and self-construal impact consumers' generosity
MacDonnell Mesler, Rhiannon; Simpson, Bonnie - In: Journal of nonprofit & public sector marketing 34 (2022) 5, pp. 501-526
Persistent link: https://www.econbiz.de/10013465715