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~subject:"Altruismus"
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Altruismus
Consumer behaviour
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Journal of retailing and consumer services
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ECONIS (ZBW)
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The mindful consumer : balancing egoistic and altruistic motivations to purchase local food
Birch, Dawn
;
Memery, Juliet
;
Kanakaratne, Maheshan de Silva
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 221-228
Persistent link: https://www.econbiz.de/10011801946
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Moral judgements of junior sports sponsorships : an emerging mediator of sponsor goodwill
Vance, Lenny
;
Raciti, Maria M.
;
Lawley, Meredith
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 142-151
Persistent link: https://www.econbiz.de/10014252815
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