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Green brand ambidexterity and consumer satisfaction : the symmetric and asymmetric approach
Zhang, Jing A.
;
Chen, Shijiao
;
Walton, Sara
;
Carr, Sarah
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 488-504
Persistent link: https://www.econbiz.de/10013399701
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