Currently, there is a problem of contextual advertising. Advertisers want to be able to target clearly the audience …, because user experience and revenue depend on the relevance of the displayed ads. Contextual advertising supports much of the … ability to display advertising based on users' interests in real life based on the best techniques of contextual advertising. …

This article critically examines an advertising campaign for Smithwick's ale that is known as the 'locals' campaign and … analytical focus to foreground the inherent 'uncertainty' of advertising expertise and the asymmetrical power relations which … characterise the advertising industry. From this perspective, I suggest that Irishness is a malleable ingredient of advertising …