Justino, Mateus Vicente; Tengeh, Robertson Khan; … - In: Journal of risk and financial management : JRFM 15 (2022) 7, pp. 1-18
This paper argues that brick-and-mortar retail Small and Medium Enterprises (SMEs) can benefit significantly from the capabilities of mobile commerce (m-commerce) to respond to the unpredictable changes in the business environment, accommodate new consumer experiences, boost sales of...
