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The impact of fear on the effectiveness of customer empowerment-messages in online retailing
Atalay, A. Selin
;
El Kihal, Siham
;
Pfrang, Thilo
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1677-1686
Persistent link: https://www.econbiz.de/10013465105
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