Anime is now considered an accepted form of animation and is considered to represent Japanese contemporary culture worldwide. There are many fans of anime and manga, creating a community known as otaku world. However, Japanese anime and manga have gained popularity in Western countries as well...

This paper attempts to ascertain the determinants of watching anime in Japan based on individual-level data from Japan. In particular, this study investigates how adults are influenced by the existence of their children. After controlling for individual characteristics, it was found that people...

Amount of consuming imported goods is thought to influence consumer’s view and attitude toward the country which export the goods. This paper examines effect of viewing Japanese animation on attitude towards Japan in Korea. Major findings are that the more frequently adult Korean view Japanese...