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~subject:"Ankündigungseffekt"
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Ankündigungseffekt
Consumer behaviour
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Impact of ESG distinctiveness in alliances on shareholder value
Iurkov, Viacheslav
;
Koval, Mariia
;
Misra, Shekhar
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014541932
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2
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
Padigar, Manjunath
;
Pupovac, Ljubomir
;
Sinha, Ashish
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1277-1298
Persistent link: https://www.econbiz.de/10013463926
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