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~subject:"Ankündigungseffekt"
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Ankündigungseffekt
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What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
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A reexamination of the motives and gains in joint ventures
Johnson, Shane A.
;
Houston, Mark B.
- In:
Journal of financial and quantitative analysis : JFQA
35
(
2000
)
1
,
pp. 67-85
Persistent link: https://www.econbiz.de/10001492507
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3
Aggressive marketing strategy following equity offerings and firm value : the role of relative strategic flexibility
Kurt, Didem
;
Hulland, John
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 57-74
Persistent link: https://www.econbiz.de/10009793060
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