, further research within a South African context was regarded as necessary. Results indicated that investors with a low …. Investors with a high-risk tolerance level are mostly subject towards the self-control bias. The significance of this study will … enable investment companies to more accurately profile their investors and to offer more refined investment options. …

to examine the factors that influence the behavioral intention of investors to invest in a P2P lending platform. Based on … influence retail investors to invest in a P2P lending platform in Klang Valley, Malaysia. The results show that intention to …, are found to have no impact on investors' decisions. The study findings provide managerial implications and theoretical …