Investors may be unaware of the high risk associated with a high-return financial product and thus may purchase risky products inconsistent with their risk attitudes. We conducted an experiment and survey in Shenzhen, China, to measure individuals' risk preferences, financial literacy, and the...

We study a retail financial market with naive investors who are unaware of possible financial fraud. In our model, firms strategically choose whether to offer normal or fraudulent products to possibly unaware investors. Having new firms in the market makes offering normal products less...