Feess, Eberhard; Müller, Helge; Schumacher, Christoph - In: Business research 7 (2014) 2, pp. 217-234
With a unique data set from New Zealand which allows us to assign each bet to individual bettors, we analyze the impact of experience on behavior and success in non-parimutuel (fixed odds) sports betting markets. We find that experienced bettors bet more on favorites than inexperienced bettors...