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Previous research has considered extensively the causes and effects of market entry order and timing. It has neglected, however, the timeliness of such entry mdash; the degree to which a firm delivered a new product on the date it had set for its release. In this article, we begin to fill the...
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A firm may want to preannounce its plans to develop a new product in order to stimulate future demand. But given that such communications can affect rivals' incentives to develop the same new product, a firm may decide to preannounce untruthfully in order to deter competitors. We examine an...
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A firm may want to preannounce its plans to develop a new product in order to stimulate future demand. But given that such communications can affect rivals' incentives to develop the same new product, a firm may decide to preannounce untruthfully in order to deter competitors. We examine an...
Persistent link: https://www.econbiz.de/10013075834