Iqbal, Muhammad Jawad; Rasli, Amran Mohammed; Hassan, Ibn e - In: Pakistan journal of commerce and social sciences 6 (2012) 1, pp. 168-184
Every university needs a brand and an image that can be trusted and believed and that will differentiate it from others. University brand, in fact, is the perception and reputation developed in the minds of the people about the university or institution. It is the reaction appears in the minds...
