Today, people live in the age of new diseases, such as stress and anxiety, and these diseases can affect users' decision making regarding different products and services. Another important variable that can affect decision making is the use of mobile applications for marketing purposes. However,...

Today, people live in the age of new diseases, such as stress and anxiety, and these diseases can affect users’ decision making regarding different products and services. Another important variable that can affect decision making is the use of mobile applications for marketing purposes....

Purpose Academic literature calls for research on the impact of psychological states derived from mental illness on detrimental consumer behaviour. The purpose of this study is to assess the impact of anxiety on the consumer's buying processes (compulsive and impulsive) and emotional regulation....