Muhamat, Amirul Afif; Jaafar, Mohamad Nizam; Azizan, … - In: International Journal of Islamic and Middle Eastern … 4 (2011) November, pp. 343-354
Purpose – The purpose of this paper is to measure the sensitivity of the banks' customers towards the adoption of Arabic terminology in the Islamic banking industry. Design/methodology/approach – A sample of 100 respondents who were mainly banks' clients was surveyed through personally...
