Learn the skills you must master to assume leadership roles-creative directors, art directors, and advertising managers-on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of...

We study team design in the presence of career concerns. In the model, the agents have explicit effort incentives from performance-dependent compensation contracts and implicit effort incentives from career concerns. With uniform teams, the principal assigns agents with similar career concerns...