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How to develop theory and keep our jobs? : the role of academic "gatherings" in our theory development practice
Tähtinen, Jaana; Ryan, Annmarie; Holmlund, Maria - In: Marketing theory 16 (2016) 2, pp. 250-256
Persistent link: https://www.econbiz.de/10011495690
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Digitalization challenging institutional logics : top executive sensemaking of service business change
Holmlund, Maria; Strandvik, Tore; Lähteenmäki, Ilkka - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 213-230
Persistent link: https://www.econbiz.de/10011602748